Marketing Strategies For Online Casino Promotion. Practical Recommendations

Is it a no deposit online-casino where you want to play? The first one is an internal optimization, namely the change of the website content by using special keys, placing HTML-code, compiling a site map, and re-linking pages. Variety of games in an offer of not losing your money will also be given. An exclusive deal is great, although almost as good is a deal that is shared by you and a few other publishers. Regular publications of news and press releases on popular gaming information resources and casino website are another important tool of casino marketing strategy. Monocle magazine does this really well.

Social Media Marketing

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You are, of course, free to use SEO keywords to attract more people to your site - in fact, it's something we would recommend you do. Making sure you are on the first page of Google's results is the first step to having a successful site with plenty of hits and a consistent affiliate income from online casinos.

Google is getting smarter, and can work out when a website is trying to trick it with an abundance of SEO keywords. Use them selectively, and you will be rewarded in time. Your landing page is the first thing users see when they hit your website. If you've decided to use online casino marketing ideas and join an affiliate program, why not mention this on your landing page?

Advertising can be great when it's done tastefully, and a good-looking landing page can not only get people coming back to your site, but can also get people clicking straight to your CPA ads, if they're placed on there. If you can possibly get a sign-up deal with the advertiser that gives you an edge on the competition, do so. An exclusive deal is great, although almost as good is a deal that is shared by you and a few other publishers.

There are plenty of these on Online Affiliate World. Thanks to our bulging contacts book, we've been able to get some of the world's top online casinos to offer deals that are exclusive to those who sign up with us. We can deliver the best results for your site. Sometimes the best casino marketing ideas are the simplest. When posting an article, whatever you do don't forget to use meta-tags to mention the theme of the article, but also the advertiser.

It's the meta-tags that search engines look for, and it's those that get you higher, or lower, on the results list. Keep them concise, but remember to mention all the key points of the piece. It's not just about games that you like - also get behind the casinos that give you the biggest buzz. If you really like the way one casino has designed its user experience to take people on a journey of discovery, promote it. If another casino, according to trusted reviews like those on Online Affiliate World and our sister site CasinoSmash , has superb customer service, promote it.

It's not about going by your gut feeling, it's about knowing with your heart and head which is best, and then taking on all the other marketing ideas for casinos we've already listed. If your website is about online casinos, why would you want to promote anything else? Make sure that you have a common theme running through your site.

Monocle magazine does this really well. If it is advertising a product, it will shape its whole issue around that product, with associated articles, meaning everything feels like an integrated experience. Do the same on your website, and you will keep the focus on the affiliate programs you are doing such a great job of promoting. Let's row this back a bit.

Do your users already play online casino games? If not, why not? Encourage them, make them think about taking the opportunity to click on one of your links and becoming a winner in your chosen casino. It's not just about the hard sell; make sure your users are informed of casino strategy, and how to find ways of winning. This will breed confidence in them that they can get a return on the games. Make sure you have a constantly-updating knowledge of the best games coming out from all developers for online casinos.

The likes of Playtech and Betsoft produce a regular stream of well-animated and graphically-superb online games, each of which can give you new casino marketing ideas, by looking at its theme. There are many other developers who also do this. Promote their new games on your casino, when they come out, and you are sure to turn heads with your post.

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Can casino owners more accurately identify and predict which of their regular customers will lose the most money? How often will these customers visit? How will they allocate their bets among slots and tables?

By targeting those players, can casinos follow up with a more effective direct marketing campaign? Hui, a marketing professor at Stern — say that the answer is an unqualified yes. In addition, the team looked at ways that demographics could provide casino owners with valuable marketing insights. The data suggested, for example, that women devote more of their spending to slot machines than to table games like blackjack, and that men have a higher level of skill at the gaming tables than women.

Iyengar and Eliashberg suggested that more useful information could have been gathered if they had been given more specific demographic data. While the characteristics they studied are fairly unique to the gaming industry, the authors said there are other business situations in which customers can be identified and targeted based on their specific skills or unusual customer behavior.

For instance, they noted that better modeling of customer behavior might help hotel managers to more intelligently market the use of mini-bars or business centers, or allow car-rental firms to target extra-cost products like GPS units or satellite radios. But it is the sheer size of the casino industry in the United States that makes it such a strong candidate for this kind of individualized predictive modeling, more commonly known as database marketing.

Americans spend more money on gaming than on trips to the cinema by a ratio, and more money is lost during a typical casino visit than is spent in an average visit to a mall. Unique aspects of the casino industry suggest that casino operators should be developing different tools for customer relationship management than, for example, mall operators — who analyze how much customers spend on a typical visit to a store and what products they purchased.

Through the use of gaming loyalty cards and other tools, casino executives have the ability to more closely track the performance of individual gamers. Does the customer wager more on slot machines or at the tables?

And then there’s online marketing in China…

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